Have you ever wondered how to grow your blog? Me too. I continually ask myself, How do I reach the next level of engagement and growth? This week, Jenny and I are reading The Compound Effect, by Darren Hardy. Although I’m only part way thought the book, the wheels in my head are spinning. Darren’s compound effect simple. Yet it’s also incredibly applicable for writers and bloggers.
In short, the compound effect is the tortoise principle at work. Do you remember the story of the tortoise and the hair? It’s the fable with that famous line, “Slow and steady wins the race.” The compound effect states that a key to success is consistency over time. As a new writer, and someone with an introverted side, the thought of building a active blogging community, seems daunting. This year, I am learning how to do this in a way that is not overwhelming, and it really does boil down to the compound effect.
The Compound Effect in Action
To get in shape, one could do 3,650 push-ups today. For most of us–myself very much included–this would be an impossible feat. For the few that might be able to accomplish this, the end result would be achy muscles in the days that followed. Another alternative, would be to do ten push-ups a day, over the course of the next year. The person who does 3,650 push-ups in a day, and the one who does ten a day, for the next year, both achieve in the same number of repetitions by the end of the year. One burs out, the other builds up.
How to Grow Your Blog
2016 is my year of teamwork. This month I began connecting with other bloggers on a daily basis. Each morning, I post a few comments, and participate in a handful of link-ups. I wanted to keep track of what the results of this experiment, so at the beginning of 2016, I noted how many comments I had on my own site. The number was close to 400. As we approach the end of January, there are now nearly 800 comments on this site. This means that Coffee Shop Conversations, had as much engagement in the past month, as it did in the previous year-and-a-half.
Of course, this isn’t my doing. I want to thank you, for teaming up with me, reading and joining in the conversations! Your thoughtful feedback, and words of encouragement, mean the world to me. The second reason I bring this up, is because I believe that you can grow your blog by using the compound effect principles too. This year, I’m learning that
Compound Effect Strategies to Grow Your Blog
According to the compound effect, an easy way to grow your blog, is to do the following:
- Write one blog post a week.
- Write one guest post a month.
- Engage with 3 bloggers a day.
Now, lets look at the power of these simple actions over time. After one year this would result in:
- 52 new posts added your site.
- 12 guests posts, which I hear is an excellent way to engage and grow you blog.
- 1,095 engagement with other bloggers.
Now, Imagine what your site would look like ten years from now. Sticking to this simple schedule would result in:
- 520 posts on your site!
- 120 guests posts!
- 10,950 blogger engagements!
Questions: What’s the best way to eat an elephant?
Answer: One bite at a time.
The Fun Way to Grow Your Blog
The thought of writing 1,000 blog posts feels overwhelming. The idea of posting 2-3 times a week is exhilarating. The compound effect puts the fun back into blogging. It encourages me to relax, instead of burning myself out trying to accomplish all of my goals at once. Darren’s wisdom reminds me that it’s OK to take my time and to enjoy the ride.
This year, I’m committing myself to slow and steady growth. I’m excited about making new friends, and enjoying the process. I would love to hear your thoughts on this too. If your an experiences blogger, have you put the compound effect into action, and if so, what do you think of this idea? If your newer to writing, how will you put the compound effect into action this week? I look forward to continuing the conversation in the comments below!
P.S. Thank you for sharing your favorite blogging strategies in last weeks post on tips that every blogger needs to know. I heard that Comment-Luv is an excellent way to team-up, and I’m thrilled about trying it out. When you leave a comment, your will now have the option to link back to a recent post on your site. I’m hoping this is one more way that I can cheer you on. Wishing you an incredible week!
Family, Friendship, and Faith Link-Up
This link-up is an excellent place to meet new friends, network, and share your posts. Please feel free to include any family, friendship, and faith related posts. If you have time, please visit some of the other submissions, leave a comment, and make some new connections–after all, this is what teaming-up is all about!
Finally, I’d love it if you would grab a button for your site, or link back to the Family Friendship and Faith Fridays, link-up, in order to make it easy for others to join in!