A key to successful blogging is finding balance. Because of the work I do, I spend a significant amount of time driving. This provides me with an excellent opportunity to feed my pod-cast and audio-book addiction. Right now, I’m listening to On Writing, by Stephen King–A memoir of how Stephen developed into the writer he is, interspersed with the tools of the craft. As a quick word of caution, Stephen’s use of colorful language, and brutal honesty, means that this book is not for everyone–especially those with sensitive ears.
I’m also enjoying The Portfolio Life podcast by Jeff Goins, and Authority Self-Publishing Podcast, by Steve Scott. The more I learn about blogging, the more I am convinced that balance is necessary. Below are three ways to build a better blog by finding balance.
#1 Build a Better Blog: Balance excellent content with strong promotion.
“Content is king.”
“Focus on good writing and people will flock to your site.”
I heard phrases like these over and over again when I first began blogging. The problem is that I believed them. I focused solely on writing, but this created a problem. Although I had good content, few people were able to find that content on my site.
I don’t like the idea of self-promotion, so I wanted to believe that good writing was all I needed. Telemarketers and door-to-door salesmen had left with with a negative view of marketing. I was afraid of being spammy, and became overly cautions in sharing my work with others. Today, I know better and am working to build a better blog by balancing excellent content with strong promotion.
Being spammy involves connecting people with content they don’t want or need.
This is one of the reasons I love link-ups and started the Family, Friendship and Faith Linkey. Its one more way to connect your excellent writing to people who are looking for exactly what you and I have to offer.
Build a better blog by balancing awesome content with ethical and helpful blog promotion.
#2 Build a Better Blog: Balance giving to others with receiving help yourself.
Many bloggers I know are natural givers. The problem it is possible to get so caught-up in guest-posing, and helping others build their sites, that we neglect our own blog. Blogging is a social craft. It’s nearly impossible to run a successful blog in isolation.
Learning to say, “I’m honored that you asked, but I can’t right now,” is a must. Requests for:
- To guest post on someones site.
- To help with someone’s book promotion, review, or latest project.
These are common blogging requests. It’s an honor to be asked, because it shows that someone cares about our opinion. It’s also perfectly OK to say “no.”
The other side of this is that it’s important to learn to ask others for their support. If we don’s ask others for:
- Their advice,
- To guest post on our site,
- To help with our book promotion, review, and latest projects,
Other’s won’t have the opportunity to say “yes.”
Believe that those around you want to support you in your endeavors.
#3 Build a Better Blog: Balance your narrow niche with your broader passions.
“Find an narrow niche and hone-in on it.” This is more advice that I heard when I first started blogging. The idea is that a narrow niche will help a person find their tribe. While their is a lot of wisdom in this, today, I am learning to balance my narrow niche with my broader passions.
Author and Speaker Jeff Goins uses the phrase “the portfolio life,” to describe a life filled with numerous areas of expertise. Similarly, Emily from puttlylike.com, coined the term “multipotentialite,” to describe the multifaceted human nature. When I started Coffee Shop Conversations, I focused primarily on tools from psychology and the Bible. Today, while psychology and Scripture are still integrated into much of my writing, I am having a blast balancing my niche with my broader passions. In fact, these Friday posts–which provide insights into what I am learning about writing and blogging–are among my favorite to write.
You are a multi-talented individual and there is no rule stating that you and I have to write about only one thing.
These are some of the ways I am striving to build a better blog by finding balance. How about you: Are you learning to find balance in these areas? Are there other ways to build a better blog by fining balance, that you would add to this list? I look forward to continuing the discussion in the comments below!
P.S. Coffee Shop Conversations is now listed in the Top Mommy Approved Blogs. Jenny and I would love it if you would help us increase our exposure by clicking on the icon below, and leaving a thumbs-up vote. Thank you for cheering us on!
Family, Friendship, and Faith Link-Up
This link-up is an excellent place to meet new friends, network, and share your posts. Please feel free to include any family, friendship, and faith related posts. If you have time, please visit some of the other submissions, leave a comment, and make some new connections–after all, this is what teaming-up is all about!
Finally, I’d love it if you would grab a button for your site, or link back to the Family Friendship and Faith Fridays, link-up, in order to make it easy for others to join in!